We provide a one-stop-shop solution for every piece of creative needed for the ad funnel process such as copywriting, any graphic design needed, and video design & editing. I also provide the landing page plugin of which I will load onto your WordPress website. If you don't use WordPress we will find an alternate solution.
Phase 1: Craft your special offer or promotion.What will you offer your ideal customer that would prompt them to enter into our funnel? There's no set rules when it comes to creating an offer you just need to make sure it is something your customer finds valuable - not just something you are willing to give them. It could be free information, a free x-ray, free appetizer, the list goes on and on. I will work closely with you to make sure we come up with something great.
Phase 2: Set Up the Facebook Pixel.The Facebook Pixel is loaded onto your website so that we can double-purpose your investment with retargeting ads. We will also place the pixel on any landing pages set up for your specific campaign.
Phase 3: Create Landing Page Process A landing page(s) will be created specific to your campaign it will contain your special offer, any video if we created one, and any other essential elements. As always we will never launch any creative without your full final approval. In addition we will set up autoresponders and the email marketing list to be connected to our landing page.
***All leads from forms will be sent straight to you via email.
Phase 4: Custom Audiences Will Be Created The next phase of the Facebook ad process is creating any special audiences. What pages on your website do we want the Facebook Tracking Pixel to track specifically? The wonderful thing about investing in Facebook ads is that you can double-purpose your investment and retarget "warm" leads. Warm leads is traffic that already knows of your business and they are much easier to convert to customers than cold leads. Additionally we can upload your customer email list to the Facebook platform and also target them with your Facebook ad efforts.
Phase 5: Create Facebook Ad CampaignOnce everything is ready we will place your Facebook ad. It will be monitored daily for performance. It usually takes 3 to 7 days for a campaign to settle into a proper algorithm and start to generate results. It's also not a set-it-and-forget-it type thing which is what many get wrong. A successful ad campaign is a constant process which is why we monitor daily to see what is working and what isn't. We will also if possible create split ad campaigns whereas we can see which one is most successful. Humans are some funny creatures and even with my extensive training in neuromarketing it is sometimes hard to figure out the perfect equation right out of the gate. This is another reason why it's so valuable to have an expert to create and manage your campaigns.
Phase 6: Constant Tweaking and SupportYou will find that one of the greatest things about working with someone like me who has a small boutique practice is that you never get "handed-down" to someone else. My clients have unlimited access to me and we are in constant contact to discuss our strategies and campaigns. Your campaign is reviewed daily and changes are made when necessary. We will change out or continue to optimize the campaign in an effort to keep the cost per lead as low as possible. In addition retargeting will be integrated when decided upon.
We are in close personal contact with you to review leads gotten from our efforts.
I love having great relationships with my clients, it's one of the many things I look forward to in my business each day. I love knowing I am appreciated and making a significant contribution to the growth of a small business.
Are you ready for some WICKED GROWTH in your business? Together we will create the ultimate clarity in your profit mission!