Complacency is Cancer

growing a business

Take a moment of self-reflection. How do you take in information? Do you absorb it? Do you read it and think to yourself that you need to do it? Then a few seconds later the dog barks and you need to take him out – then the thought is lost? Do you revisit it? Do you just move on?

The entrepreneur that thrives in today’s world is the one that admits they’re guilty of being complacent and creates systems in their business (and lives) to defuse it.  They know that the key to growing a business is having the appropriate steps in place to avoid falling into complacency.

Let’s face it as human beings we’re not very proactive. We tend to react to things as they happen.

When we’re not getting what we need from our business, we realize that our ideal outcome will require a different mindset. However, perhaps we sometimes continue with the old mindset thinking that the circumstance will change, so we don’t have to.

The reality is that most circumstances will change but will evolve toward an even more complicated state versus the one we were hoping for.

We tend to not address things until there is a threat of some sort of loss or devastation. Does any of this sound familiar?

I’m about to share with you 7 tips that will rip the complacency bandaid right off!

7 Tips to Growing a Business in Confusing Times by Avoiding Complacency

1. Declare your purpose.

Can you clearly and quickly articulate why you’re in business and what your mission is? Having a very clear vision of what your purpose is in your business now and for the future will help you to stay focused and on track.

2. Have a clear competitive advantage.

What makes you stand out from your competition? How do you sustain the advantage? It’s important to know what makes you the best choice for your customer. When those qualities start to slip you should recognize it before your customers do. You’ll want to know that quality is slipping before  your customer realizes it and leaves you.

3. Be selective when it comes to clients.

Business is tough these days and sometimes we find ourselves being hungry for sales and taking on clients that perhaps aren’t…. let’s just say ideal. You may be thinking that you’re helping the bottom line but the outcome is very much the contrary! Bad clients cost more than they’re worth! They take up more time than they pay for, drain your profits, and can literally reek havoc in a business that you used to enjoy! When you’re unhappy and depressed guess what? You make bad decisions. You get more complacent. See my picture below? I’m hitting the bottle! Yep, been there – done that. (Click here to watch my YouTube video on firing bad clients.)

growing a busines


4. Have a clear marketing plan.

Operate inside a plan every day. How are you getting your message out? What are your business development efforts? Have some structure to your efforts. Otherwise you’ll get the default plan – the hamster wheel. That nasty hamster wheel sure will keep you busy – bad thing is, it also keeps you broke!

5. Be solution-minded versus problem.

I have a confession – I have this obsession with putting people into two categories, solution or problem thinkers. Every time I meet someone new I’ll secretly be determining which side they’re on. People who are problem-minded complain about issues without offering ideas on solutions. They also create self-inflicted obstacles that keeps them from getting any real work done. While people that are solution-minded are more level-headed and instead of screaming the sky is falling they come up with a solution and immediately put it into play. Here’s an article that I wrote for the Huffington Post a while back to give you some more insight on those mindsets.

6. Set goals and monitor closely.

Nothing can keep you more honest than a goal! It’s important to have long and short range goals in your business. If you’re not hitting them…guess what? One of the largest mistakes I see entrepreneurs make is not setting goals! Even if your business is super tiny set a goal. I remember when my first monthly goal was $1200 for the month. Actually that wasn’t that long ago now that I think of it. My revenue is substantially different now but I know for a fact that the reason I experienced success so fast was that I treated my tiny business like it was big! I created the structure that manifested success.

7. Quarterly review time. Take time to review and reflect on your purpose, your business strategy, and your goals every 3 months.

Once every 3 months it’s time for reflection. Don’t be afraid to look in the mirror. Denial costs way more than admittance. Where do you need to make adjustments?

Growing a business isn’t easy, but doing it blind is even harder. Take off the blindfold and get serious about building the business you deserve!

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