Niche Marketing – Who is Your Perfect Customer?

Want the secret to huge success and riches? Focus. Laser focus and super-clarity. This is the magic potion that makes dreams come true. People that are incredibly successful are FOCUSED. They know what they’re doing, why they’re doing it, and WHO they’re doing it for. Do you? In this marketing lesson we’re going to talk […]

Niche Marketing Impacts Time

Last week we talked about the 8-second attention span and I got lots of great feedback on that post. Now, this week I want to talk in more detail about niche marketing and why it’s so crucial in our busy and over-connected world. However, in this post I’m going to take a little bit of […]

A Marketing Strategy in 8 Seconds or Less

A marketing strategy isn’t an option – it’s unfortunate that many think of it that way. It’s also unfortunate that the entrepreneurs that do see it as an option, may not get the full potential out of their business with that mindset. One of the reasons marketing doesn’t get the attention it deserves is because […]