It’s absolutely non-negotiable that the Internet marketing is an important piece of our marketing strategy pie. Did you know that Internet has increased competition by over 5000% for many business models?
You used to compete with the business across the street, now you could be competing with stores all over the country or the world for that matter.
However on the contrary it’s also increased opportunity by that much as well! (Or More!!) I have an Internet-based business and make a great living working from home – sometimes in my pjs! Without the Internet this wouldn’t be possible.
So when it comes to Internet marketing what does your business score? The Internet brings so many amazing tools to grow your business. Not embracing and learning about Internet marketing is costing you money in lost opportunities.
If you aren’t investing money and time in:
1) Staying in front of existing customers.
2) Getting new customers. Your business will either suffer or not reach its full potential.
Let’s just say you’re leaving some money on the table if you don’t include Internet marketing in your strategy.
Internet Marketing – Let’s Talk About Print Advertising
In the old days you would place an advertisement in a newspaper or magazine and wait for your phone to ring. I used to sell print advertising and what we told our customers was that someone needed to see your ad 9 to 11 times before they would actually act on it and call. Your ad could be a pretty large investment considering where you placed it.
Sometimes you got your investment out of it – sometimes you didn’t. I made a very good living as an executive that sold print advertising for almost 9 years.
So I understand that world very well, of course that was many years ago. I’m not against print – not at all. I feel that for some business models and in some markets it’s still relevant, but very soon I won’t be able to make that statement.
So it’s not that I’m saying I don’t like print – what I am saying however is there’s a better way to get way more results with less investment and much faster. You like cheaper and faster right? Now if you have a huge marketing budget by all means hit every medium. BUT if your marketing dollars are limited, let me tell you how to get more for your money.
Let’s Talk About Pay-Per-Click (PPC) Advertising Internet Marketing
I want to start out by saying that if you have a business to consumer model this is absolutely a no-brainer for you so take notice. First let’s talk about Facebook advertising which I absolutely love.
It’s the one medium that I can spend very little and pull out a lot. Facebook is an amazing asset to your Internet marketing strategy because you can super target by zip code, educational background, age, and so many other factors…I can go on and on.
Let me paint a scenario for you. Compare spending $3000 in print ads that run once a week for 4 weeks to a Facebook ad of which the objective is to get people to like your page. For the Facebook ad however we’re going to set a budget of only $300 at $10 per day for 30 days. (You control your budget and decide how much of it to allocate per day.)
For every dollar you spend on average you could get 1 to 2 likes depending on your campaign. With a budget of $10 per day, the outcome could potentially be 10 (or more) new likes per day. I have personally received this outcome (and better) many times.
10 likes per day x 30 days = 300 new likes
So even if you don’t make a sale off those 300 new people right off the bat that just liked your Facebook page guess what?
They’ve become a part of YOUR captive audience – and some WILL buy eventually.
So for that same $300 you grew your reach and you can market to them as much as you want. Get the picture? It’s a much smaller investment for a much larger return. The idea is to grow your audience and grow your list.
Over time that brings more sales and guess what? Yes, you grow your business. So keep making that Facebook ad investment until the reward starts rolling in and your reach gets bigger and bigger.
So see, you don’t even know if anyone saw the print ad or not if they don’t call. But you can SEE your Facebook page growing every day. I love me some tangible ROI!
ROI = Return On Investment
Side note: If you want to really dive in and learn about the AMAZING marketing value of Facebook I strongly encourage that you follow Amy Porterfield, click here to visit her website. She is awesome and has a great straight-forward approach. Everything I’ve learned about Facebook came from her and I’ve personally benefited from it and so have my clients.
Internet Marketing – Let’s Talk Google Advertising
As someone that focuses so hard on organic search results I have to admit that I was a bit of a skeptic a few years ago when I started using Google for advertising.
I brought a new client into my business that used the medium and said it worked for him so I had to dive in and learn the science. I was shocked. I then introduced a couple of other clients to it.
We started out slowly and worked our way into it. Guess what? I was witnessing them getting calls from it thus new customers. Now I automatically put my clients on Google ads, and I can honestly say each and everyone of them gets lots of leads from their investments.
One of my clients after just a mere $100 investment per month actually got a couple of customers that was worth more than 10 times that amount! Yes! Now THAT’s ROI!
The cool thing about Google ads is the call feature.
Now, let’s face it – over 50% of people are searching the Internet with their handheld.
The cool thing is your Google ad can come with a “call” feature that people can just tap-to-call. Awesome huh? This is convenient to the searcher – therefore the owner of this ad will get their business. This feature is especially critical because over 50% of searchers are looking for products and services from their handheld.
When you’re planning out your Internet marketing strategy and you don’t include the fact that you’re target market has a short attention span and wants immediate satisfaction your marketing strategy efforts may be a fail. Now, how about you? Are you ready to dive into the world of Internet marketing?
What are YOU doing to actively market your business? Are you growing your customer base? Growing your list?
Don’t leave money on the table!
Embrace the Internet, integrate it into your marketing strategy today! There’s money here with your name on it!