Google My Business is a super important component to a local business. It will bring more revenue to your business bottom line.
In fact, let me share a little secret with you, my client’s Google My Business pages get more calls than their website and Google Ads – COMBINED!
What Do People Click On When They Search the Internet?
According to research, Google’s organic results has a click through average CTR of 31.7%.
Google Ad results have a click through rate of 13.8%.
Guess what gets the remaining 54.5% of clicks?
GOOGLE MY BUSINESS!
I can vouch for that information because we use CallRail call tracking for every client and this is how we are able to see where all calls come from. I can tell you this research is right on. Almost every one of my clients gets more calls from their Google My Business than any other avenue.
The trick is for this to be really profitable for your business you need to be in the top 3 search results.
To be in the top 3 search results your GMB listing has to be highly optimized and have plenty of great reviews!
Google My Business: How to Optimize
Basically, in a nutshell to a service-based business, your Google My Business page is becoming more important than your website!
People prefer it! The reason is there are tons of information there, they can read first-hand about the service you provide by seeing your reviews, and they can click to call you instantly.
Guess what humans LOVE?
They have a button to call you automatically, visit your website, look at your photos, read your reviews and now they can even request a quote from you.
There is tons of information listed on your business that helps them to make a decision and feel good about calling YOUR business.
One thing I love about Google is they continue to offer great bells and whistles to this absolutely FREE tool for your business to use and benefit from.
The best place for you to manage your Google My Business is via their mobile application. It is there you will find many more settings and ways you can optimize your GMB.
Remember more people will connect with your business via mobile than any other way.
Using your mobile phone visit where you download your apps, look for the Google My Business application and once you download it simply login to it using the gmail that is connected to your GMB.
When you activate your mobile app you will find access to other tools you didn’t have before and one of them is a call to action button or request a quote button.
Once you activate your call to action or Google Quote Button it will look like the image below.
When someone clicks the quote box another box opens like below, they fill out their information and then they hit send. Then you are sent an email requesting the quote.
A word of warning ⚠️, if you want to continue to keep this feature you have to respond to requests right away.
If you do not respond within 24 hours Google will turn off your messaging option which means your quote button will go away!
They want the searcher to the get the information they are requesting as soon as possible.
So as soon as you get the request send your new potential customer an email back.
How to Activate Your Quote Button on Google My Business
Once you have installed your Google My Business Application on your phone and logged in using the Gmail account associated with it you should be able to pull up your listing.
You will need to finish this process using your mobile phone and in the video below I show you how to do it step-by-step.
This FREE and incredible resource will GROW YOUR BUSINESS like crazy!
Start optimizing it and using it today!
Need someone to help you to navigate growing your service-based business? Reach out to me! I would love to chat with you. Just click here to contact me.