When the COVID 19 virus shelter in place started if you were a business owner you may have held your breath.
What’s going to happen? Will calls stop? Are we essential?
Not to mention being scared you can’t pay your most valuable asset – your employees.
Being Deemed Essential
I am a marketing strategist for service-based businesses which means my clients were deemed essential. But that doesn’t mean we would be unscathed.
Daily I awake and head to the helm of my ship, a computer monitor with many dashboards.
I am able to see ad click activity and watch the calls as they come in. I listen to the calls nervously; will people start to cancel appointments?
As I listen, I learn that one client is having some issues with their phone system and it’s dropping calls. I text my client anxiously – get this fixed please! “You cannot afford to miss ANY calls right now!”
Marketing Strategy: A Look at a Few Different Models
A Windows & Doors Business Model
I have a client whom installs doors and windows. They slowed down a small amount and did have some customers cancel appointments.
However, they were really busy at the time so welcomed a small break to regroup etc.
But this week as I type this April 27th 2020, the calls are coming in great. (Happy Dance)
This call activity is a good sign of getting back to business as usual.
A Handyman Business Model
It’s important to understand none of my clients are sitting around waiting for fairies to make their phone ring.
We have very specific and strategic marketing plans in place, the process is very orchestrated.
I have one client that has a handyman business in Atlanta Ga and it took about a week or so for him to start to feel the impact.
A few of his handymen were older and didn’t want to risk getting sick so needless to say he went down a few guys.
That meant we had to scale our ads back to limit calls. His calls did start to decline a bit two weeks in but this week Monday, April 27th the call log started looking busy again.
His guys are coming back in and now he is expecting a heavy flood.
Spending a long time at home causes people to realize all the things that need to be done so the honey-do list grows.
A Smaller Niche – Ceiling Installation and Repair
My husband has a very small niche business, he installs and repairs ceilings for residential and commercial clients.
Something you need to know about his model, he has purposely created a lifestyle business so he doesn’t want a ton of calls every day.
However, for the first 2 weeks it was crickets for him.
His business is well-capitalized so he enjoyed and welcomed the break.
However, I am happy to say last week the calls picked back up and he found himself booked up for the next month.
(Two straight weeks with my husband under-foot was enough for me. 😂)
It’s Time to Make Up ($$)
Perhaps you’re a little bit down in your numbers. If you are, it’s time to create a plan to increase the calls so you can make up for revenue you have lost.
My question is what purposeful effort have you created?
If you have a service-based business you have search equity.
Search equity means a certain number of consumers are searching for your products and services online each day.
My question to you is – is your business in that search? If not, then there is your low-hanging fruit to make up for lost calls.
A very strategic Google Ad campaign can get your business at the top of those searches and when someone looks for what you sell – guess what? Your phone will ring.
I hope you are faring well and your business is doing fine!
If you’re interested in growing your business reach out to me, it’s what I do, just click here to contact me.