I came from corporate America, as many entrepreneurs have post recession.
I was a high-level, award-winning (many times over) sales executive, primarily in the advertising and marketing industry.
That is until I got booted.
This was a career I devoted a large portion of my life to, and I loved it.
Here's the strange thing - it never occurred to me that could happen.
So I said F-that.
I was uncomfortable allowing someone else to have that much power over my life. I wanted that power to be my own. I will never again be willing to put everything I have into building someone else's dream.
So I left the cubicle world.
My first attempt at entrepreneurship failed, sort of. I say sort of because is it really a failure if it leads you to the next step on your path to your true destination?
The first time around I lost tons of time, money, dignity, tears, sleep…you name it. I fell flat on my face.
Why did it happen?
Well, after giving it tons of thought it came down to a few factors:
I thought being a smart executive gave me a ticket to being a successful entrepreneur. Man was I deluded!
I thought working hard would give me a ticket, so I did! All day long – seriously, 7 days a week sometimes 18 hours a day – no exaggeration whatsoever! No plan, no strategy, just running on that damn wheel. Wrong again.
What WAS the problem?
I was totally ignorant about marketing.
If you don’t understand marketing you can’t reach enough people to buy your product.
No customers = FAIL.
You can sell just so much to Uncle Bob and them, pretty soon the jig will be up!
Here’s the deal though - I wasn’t working for shoe money.
I was the primary biscuit maker in the family, so making money wasn’t exactly a decision-making process. It was make it rain or lose my house.
After my first fail I licked my wounds for like – hmmmm 5 minutes and then it’s go time once again. Let’s turn this thing around and make it real. It was that or go back to cube-hell.
Like a mad scientist I was behind the door learning marketing. (Seriously, ask my kids/husband they didn’t see me for days.) I came out ready to rumble – went into business #2 and it was a slam dunk.
Over time, while working with my clients I quickly learned they were attracted to me for more than my graphic design skills. It was my marketing knowledge they wanted and needed.
They needed someone to connect the dots, they needed to know how to make their businesses profitable, and they needed a map. They also needed it to be simple and straight to the point.
Long story short and fast forward just a bit. I decided I really liked this marketing thing. Even more, I LOVED teaching it. I created the Perfect Marketing Equation.
Over the years my business model has changed form somewhat but I still stand on the same platform I always have.
I love empowering them with knowledge that makes a HARD difference to their bottom line.
Creating online learning courses has been my dream for YEARS!!! I am so excited to finally make it a reality.
I hope you find something that teaches you something you needed.