We’re going to talk about various forms of marketing which are quite popular despite their lackluster results and some that have better results but are not quite as popular.
First, what is marketing exactly? By virtue of definition the word marketing means the action or business of promoting and selling products or services.
4 Most Popular Forms of Marketing
The Hope & Pray Method
This method of marketing is used widespread by many business models however it seems especially popular among restaurant owners.
If you want to use this method of marketing you must first get ready to work really really hard.
You don’t actually need a good plan so don’t bother with that – you just need to be willing to stay on the hamster wheel everyday and move it as fast as you possibly can.
Then at the end of the day all you have to do is sit and pray! You’ll need to pray that the last people who bought something from you will come and do it again and also that new ones will too eventually.
They don’t really know how much their time actually costs so its not like it’s a real loss.
They understand technology and Internet marketing exists they just don’t want to deal with it. Cement hitters are compelled to feel like they’re working really hard for business so they don’t like easy solutions for getting leads like email marketing or any of that kind of stuff.
They’ve been doing business this way their whole lives, its what they feel comfortable doing so it’s what they do, they don’t like to try new things.
If you like hard work and running around like a chicken with your head cut off this method of marketing is definitely for you!
If you have the best of intentions, you like making lists, writing notes, making New Years resolutions, watching webinars, reading and downloading books of which you have absolutely zero intentions of ever implementing one single thing you’ve learned then you will fit into this group quite nicely.
These folks love to collect information; occasionally they even read some of it!
They enjoying hearing about dynamic ways to market their business, which is why they will attend virtually any event they hear about.
They pretty much know exactly what it is they need to do. The problem is they just don’t actually do it. But hey, they know what they need to do and that is all this type of marketing actually requires.
So if you’re a procrastinator, love making lists and collecting downloadable educational tools you’re going to love this method of marketing.
The Spaghetti Splash Method
If you like to dabble in all types of marketing strategies simultaneously and you don’t really care about results this method is for you! If you get bored easily and like a little bit of this and a little bit of that you’ll love this!
To immerse yourself in the spaghetti splash method all you really have to do is try about 7 (or more) different ways of marketing all at once.
Don’t worry, actually learning about any one way isn’t really required – you’re not going to be doing it long enough to matter anyway.
So once you find several ways to market your business just do them all at once, a little here, a little there. Heck, when you get bored just stop, it’s all good because results are not required here, all you have to do is throw some stuff around. How hard is that?
The Least Popular Marketing Method
There’s another group of business owners – a much smaller group but interesting nonetheless.
They’ve developed a consistent process in their business that was researched and well aligned with their target market. The process is followed through without fail and tweaked when their goals and objectives change.
They know exactly who their target market is and have conformed an entire marketing strategy to communicate directly to their needs.
The business owners that choose this type of marketing method understand they have to invest actual money into acquiring their desired customers. They know that a lead has a cost associated with it and they are ready to pay it.
They know what their time costs and they don’t attend community events unless they think their time will be paid for because they’re uninterested in idle conversation – that’s not how money is made.
They also come up with well thought-out strategies that are carried out until their goals are achieved.
Choose Your Method
So as you can see there are many methods to the madness of marketing. The key is finding out which one works for you. It all depends on what your needs are in your business.
Choose wisely however be open to trying various methods, being open-minded and adapting to change quickly is a necessity in today’s fast-moving and 3-second-attention-span world.